To follow the dharma of seva, service, is so profound and intense that it is not easy to attain. Karma is not seva. True and pure emotions of the heart – to transform narrow selfishness into expansive selflessness, to be established in the feeling of love instead of hatred is called seva. Providing orphanages for orphans, food for the hungry – these are worldly acts of service for living beings, however only serving living beings cannot be truly called seva; true seva is atmaseva, service from the soul; it is the tearing away of the unclean veil of selfish desires which obscures the pure soul.